How to I get NRI leads for real estate on Facebook

BySumit

Targeting NRI for real estate on facebook is simple. You have to follow a couple of steps in ad account to them.

To get an Ad Account >> Behavior >> Expats >> Choose the country. You can also use languages, if you want to target any specific city audience.

However there are multiple other factors to target NRIs. In this article, we will discuss this in detail.

Target NRIs For Real Estate On Facebook – Screenshots Included

NRI are the people who have shifted from India to other countries (primarily western countries). These are the people that have deep pockets and provide a good value to property.

When targeting NRIs, Facebook is one of the cheapest and most successful platforms to invest your money.

In the below sections, we will see how to run a Facebook campaign to target NRI (Non Resident Of India). We will also see some of the important factors to look upon.

How do I target NRI in FB ads?

If you are thinking, is it even possible to target expats of India with Facebook ads?

My Answer, Yes

Lets see how to target NRI in FB ads for real estate.

Step – 1

Go to Facebook Ads Manager

Step – 2 (An Campaign)

  1. Click on “Create” and a new popup will appear.
  2. We have to select the objective of the campaign. For this campaign, we choose “Leads” as an objective.
creating fb ads for nri

Step – 3 (Campaign Setup)

Give A Name To Your Campaign

Step – 4 (Naming Your Adset)

Step – 5 (Set your budget And Timing)

Drag down and you will get the budget and timing. You have to fix budget and schedule timing according to your audience.

facebook ad budgeting

Step – 6 (Setting Audience Control)

  1. Location – Here we have to select the country to which we wanted to campaign. For example, if you wanted to target the USA, you can find a large chunk of NRIs in New York, California, New Jersey, etc. 
  2. Age – Choose the minimum age of 27 years. 
  3. Languages – This is an optional, but very effective. Choose the language of your preference. You can select Marathi, Bengali, Telugu, Tamil, etc. This is helpful in the case of targeting people of different cities. If done correctly, this will create hyper focus ads.
audience control in fb ads

Step – 7 (Creating Custom Audience)

  1. Age – Select the age between 28 – 55 years. Ideally these people want to buy property in India.
  2. Gender – You can select Male if you are just starting ads.
  3. Detailed Targeting – Here you can choose Expats Of India under behaviors. This is the best targeting we can select. You can also dive deeper into targeting and select education, colleges, etc.

Step – 8 (Creating Ads In Fb Ads)

In the next tab, we have to create fb ads. Here we have creatives, ad copies and much more.

This is the final section to create fb ads.

Creating Ads In Fb Ads